Selling in Highland Park, Deerfield and the North
Shore
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Selling in today's
challenging real estate climate takes a
combination of marketing savvy, perseverance,
accurate pricing and knowledge of the local
market along with teamwork between the seller
and their agent. You need to know that every
effort is being made to sell your property.
Coldwell Banker's marketing power plus my
intimate knowledge of Highland Park, Deerfield
and the other North Shore communities gives you
the best opportunity to sell and to receive
maximum value.
Below is the step by step process we use to
sell your property including all the Internet
sites we use to market it. Feel free to
download my special report, 29 Top Tips
for Selling a Highland Park/Deerfield,
IL, Home, or request a
Free Home Equity
Evaluation.
Please feel
free to call me at 847-926-1681
or
email
me with real estate questions,
to receive a special report or to make an
appointment.
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Sellers Resources
Search
Current Competition on the Market Now
Download 29 Tips for Selling a Highland Park,
Il/Deerfield Home
Request
Free Home Equity Evaluation
Recommended Service
Providers
Selling Your Property- Step by Step
with Martha Gray
Evaluation and
Preparation
You tell me all about
your house-improvements, what you like, what
makes it special
You tell me your time frame and expectations
I will gather Information about your competition
for buyers in today's market
I will gather Information about recent and past
sales in your area
I will come to your home and walk through it with
you
I will make recommendations for repairs and
updating will be made if needed
I will make recommendations for staging if
necessary
Custom marketing strategy is presented and
discussed
Pricing is discussed and mutually agreed upon |
Print
advertising
Chicago Tribune
Daily Herald
Pioneer Press
Other appropriate local publications if
applicable |
Internet Advertising and
Promotion
Realtor.com-Expanded description
and multiple pictures
ColdwellBankerOnline.com-Expanded description and
multiple pictures
ColdwellBanker.com-Expanded description and
multiple pictures
MHGray.com-Expanded description and multiple
pictures
*New Premier Listings
Showcase- Expand promotion for your listing
and on-line brochure (See Example)
Google.com
Yahoo.com
Zillow.com
Trulia.com
Virtual Tours if applicable |
Open
Houses
Brokers Tour
Open House for public |
Promotion to My Contacts
and Associations
All my area
contacts from a lifetime of living and working
in the area
My office
My Company
Other Brokers
Vendors
Past, Current and Prospective Clients
Relocation Buyers
Geographically likely buyers |
Promotional Support
Materials
For Sale sign
Listing sheet
1 Page flyer
Multiple page brochure |
Contract
Negotiation
All aspects of contract
reviewed
Special emphasis areas-Price, dates, financing,
contingencies
Strategy discussed and implemented based on
contract presented
Options thoroughly discussed
Follow up until contract is successful or can't be
consummated |
Communication
Weekly
call
Showing follow-up
Ad notification
Monthly competition and market status
review
Monthly price review
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Follow Up
Contracts
delivered to all parties including attorney
Inspections reviewed
Date reminders
Feedback on progress-minimum weekly
Final inspection arranged
I will attend the closing with you
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